Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

Saving Money On Gasoline For Your Automobile

The gas that we fill our tanks with every week adds up to be quite an expensive bill over the months and years. Thirty dollars a week in gas adds up to over $1500 a year.

That’s $1500 additional dollars needed just top drive something you already own (or making payments on).

Small changes in your driving habits can save you hundreds every year. It’s really not as difficult to increase your fuel mileage as you might think.

WANT TO KNOW HOW MUCH YOU’RE SAVING?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Keep track of your mileage for one week (7 days) BEFORE you start implementing these gas saving tips. The following week, start practicing these tips and keep track of the mileage for another seven days.

Nothing elaborate. Use the re-setable odometer found in most vehicles or simply use a post-it note in your car. You might find yourself saving $5-$10 a week which works out to $260-$520 annually!

TEN GAS SAVING TIPS

~~~~~~~~~~~~~~~~~~~

Here are ten short gas saving tips that you can start using today. Most of these tips can be immediately put into use and cost absolutely nothing! What can be better than saving money for FREE?

- Check Tires Regularly

Keep tires properly inflated to avoid premature wear and mileage loss. Under inflated tires can waste 5%-10% more fuel than needed.

- Maintain Car Momentum

If possible, scan the road ahead to anticipate when slowing will occur. Maintaining even a ‘crawl’ will save you gallons as opposed to constantly stopping and going.

- Stop ‘n Go Traffic

Using the car air conditioning unit during heavy traffic can really ‘burn’ up gas quickly. If it’s bearable, try to keep the windows or sunroof open for fresh air.

- Remove Unnecessary Weight

If possible, remove car racks and any items of considerable weight. You’d be surprised at what an extra 50-100lbs can do to your gasoline consumption rate.

- Keep Filters/Converters Clean

This can save you and your engine a lot of extra work. Most filters cost between $3-$15 and can be replaced without much work – especially the air filter.

- Higher Octane Gas

Do not benefit most cars. Only use the higher octane if your engine is starting to ‘ping’ (engine knock)

- Cruise Control

Maintain an exact speed allowing for better fuel consumption. Effective on open highways.

- On Highways

If possible, try to keep windows and sunroofs closed especially at high speeds. Use the built in ventilation system for fresh air for optimum aerodynamics.

- PickUp Owners

Consider a ‘soft-net’ type gate replacement to eliminate the “drag chute” effect. Extremely effective on freeways/highways.

- Purchase Gas On Indian Reservations

NO taxes on gas on the reserves. It might pay to fill up the next time you are near an Indian Reservation.

CONCLUSION

~~~~~~~~~~~~

Simple yet extremely effective, these tips can help you start saving money immediately off your gas bill.

Regardless of which gas saving tips you are able to use from this article, keep in mind that SAFETY is the most important concern on the road. NEVER jeopardize the safety of you or the other drivers around you at any time. . . period.

Vacations Are Fun, The Traveling With Kids Is Not!

Vacations are a time to remember. Years after a holiday we remember the merirement that we had enjoyed during a particular vacation. Although the holiday is memorable, traveling to the selected destination is probably the most tiresome part of the package. The process becomes even more tedious if you are traveling with kids.

Their low attention span and impatience is the primary reason why they get over excited wherever the destination is grandma's place or Hawaii. Not an hour passages by when parents hear the endless chime of 'when do we get there?'

Making these long car rides or a trip in the airplane is not as difficult as it may seem to a harassed parent. A wee bit of planning in advance to keep your young tykes in control will see you a long way. A variety of games will keep them engaged and divert their minds away from the long wearisome travel.

If you have not come across some games which are apt for travel time then here are a few. For bumpy car rides where children can not indulge in board games try 'spot the letter of the alphabet'. The game involves reading road signs or billboards and spotting the letters of the alphabet in the sequence. So if you come across 'Abacus building systems', the letters A, B, C, D and E are found.

In the next billboard they should look for F. This game is suitable to be played alone or with a sibling. Create a competition between two children by allotting one side of the road to each and see who reaches the end of the alphabet first.

Another extremely simple and interesting game which can be played while traveling on the freeway is 'license plates'. The objective of the game is to identify vehicles from different states using their license plates. Keep them busy by telling them to keep going till they see plates from all 50 states.

The tussle of managing a child on the airplane can be more embarrassing than a car drive. With a hollering baby you are sure to get dirty glances from the scores of passengers traveling on board. Coping with toddlers on a plane is easier since the journey is much smoother than a car ride and drop down trays can be used to play board games

If traveling with an infant, then make sure that your little one is comfortable to ensure a peaceful flight. Try and time your babies sleep to coincide with the flight timings. Feed your baby during take off and landing to reduce discomfort in the ears.

Planning activities specifically suited for travel will help you recall the vacation with fondness and visions of the harrowing time you had not cross your eyes every time you look back.

Cordless Impact Wrench Designs and Information

What is a Cordless Impact Wrench?

A cordless impact wrench is most usually a battery powered tool designed to tighten a nut or other fixing, although other varieties do exist. An impact wrench works by using a motor to spin a mass inside the tool called a hammer. The hammer stores energy which is rapidly transferred to the drive shaft of the tool, which is called the anvil. The power transfer occurs very fast and is deliberately intermittent. Peak torque can be very high, but as this transfer process only occurs for a short period of time very little of the energy makes its way back to the tools operator.

What Designs are Available?

The usual design for a light industrial cordless impact wrench is very similar to that used in automotive designs. That is to say that it is a small torque gun style of product. The difference between a battery powered tool and one powered by compressed air comes from the fact that the power comes from a batter inserted into the base of the handle, rather than a compressed air line.

These pistol style impact wrenches are the more powerful of the cordless designs available, but for jobs where access is limited they can be too bulky to use and so another format is required.

Angle head cordless impact wrenches are used where there is a desire for mobility and increased flexibility of use. A typical tool in this class can offer a number of head positions, not just 90 degrees and so can be used in a variety of positions as demanded by the work environment.

What are the Advantages of a Cordless Impact Wrench?

Cordless power tools are generally less powerful that their corded cousins, there is no denying it, but the gain in flexibility of use is great. If work is to occur at a distance from a power source then a cordless tool is a huge help as all that is required is a few batteries and work can continue with minimal disruption.

Cordless impact wrenches are also safer in the workplace as they leave no dangling cables to trip over.

Angle head tools are designed for ease of use in tight working environments and generally come with their own LED lights as natural light is often restricted in these cramped environments. While these tools lack the power of more conventional pistol grip designs they do have exception reach due to their elongated design and narrow heads. The can be excellent additions to an automotive workshop for this reason alone.

While cordless impact wrenches will never replace heavier industrial units in terms of power there is no doubt that they do offer increased flexibility of working. Surely any workplace that values safety of the workforce should consider replacing old cabled tools with a safer alternative that is a cordless impact wrench?